A ‘freaked out’ US food industry is hitting back at Maga – with social media influencers
US food companies are turning to social media influencers to push back against political pressure from MAGA-aligned policies. Recent bipartisan support in Washington for stricter pesticide rules and tighter food‑additive regulations threatens industry profit margins, prompting firms to launch influencer‑driven campaigns that highlight safety and innovation while contesting proposed reforms and protect the industry's bottom line.