The End of a Fair Price: Dynamic Pricing and the Normalization of Gouging
The article examines how dynamic pricing has become common, raising concerns about fairness and price gouging. It discusses the shift from fixed rates to algorithm-driven pricing across sectors like ride‑sharing, e‑commerce, and ticketing, noting the potential for large price swings during peak demand. The piece questions whether existing regulations can keep pace and calls for greater transparency and consumer protection.