DraftKings Is Using AI to Behaviorally Target Chronic Gamblers
DraftKings has begun employing artificial‑intelligence tools to identify and target chronic gamblers. By analyzing betting patterns and behavioral data, the company can tailor promotions and offers to high‑risk users. The move raises concerns about responsible gambling, as the platform may be incentivizing continued play among vulnerable customers. DraftKings says the technology aims to improve user engagement while monitoring risk.