M&S links up with Sephora to lure younger shoppers
Marks & Spencer has teamed up with beauty retailer Sephora to attract younger shoppers. Sephora-branded sections will appear in about one hundred M&S stores and its products will be sold on the retailer’s website. The partnership targets millennials and Gen Z, aiming to strengthen M&S’s position in the competitive beauty market. These dedicated areas are designed to showcase Sephora’s product range.