McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken
McDonald's plans to broaden its chicken offerings to rival KFC and other fast‑food chains, targeting Gen Z diners who increasingly prefer fried chicken. The move follows a rise in beef prices that has squeezed the company’s margins. By expanding its chicken menu, the U.S.‑based giant hopes to capture a larger share of the global poultry market.