UK startup snares $20m to recreate gigs with ‘hyper-realistic’ digital avatars
UK startup Unit1 has raised $20 million to develop hyper‑realistic digital avatars that can perform live concerts, aiming to provide a lower‑cost alternative to productions like the ABBA Voyage show. The technology would allow both living and deceased performers to appear on stage in any venue, creating immersive experiences without the expense of traditional touring for audiences.