‘Why can’t it be 100 times more popular?’: Ohanian aims high with women’s Athlos meeting | Sean Ingle
Alexis Ohanian hosted a London gathering of women’s athletes, including Keely Hodgkinson and Gaby Thomas, to discuss expanding the sport’s reach. The promoter highlighted the need for greater visibility and investment, aiming to make women’s athletics 100 times more popular. He outlined plans for increased media coverage, sponsorships, and grassroots initiatives to support the growth.