‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert
Actress Sydney Sweeney appears in a promotional video for a sports‑prediction firm that depicts female athletes in a stylised, sexualised manner. The ad has drawn criticism from Olympians and other sportswomen, who say it trivialises and objectifies women’s sport. The backlash has prompted a broader debate about representation and respect for female athletes in advertising.