Exhibitors upbeat as rom-com, content-driven movies helping Mollywood to make it big at box-office
Exhibitors in Kerala are optimistic as romantic comedies and story‑focused films are driving strong box‑office performance for Mollywood. The recent success of A.D. Girish’s film, starring Nivin Pauly and Mamitha Baiju, which has surpassed 300 crore rupees in global earnings, illustrates the trend and encourages theatre owners to back similar content‑driven projects and signals potential growth for regional cinema.