Sydney Sweeney under fire for ‘sexualising women’s sport’ in sports prediction ad
Actress Sydney Sweeney appears in a sports betting commercial showing her in multiple states of undress, prompting criticism that the ad sexualises women's sport. A group of Olympic athletes publicly denounced the advertisement, saying it undermines respect for female athletes. The backlash has intensified scrutiny of marketing practices within the betting industry. The Guardian reported the athletes' statements, urging regulators to review such content.