FastPasses, Mega Honey Deuces and $55 chopped cheese: welcome to the US Open in 2041
US Open director Craig Tiley envisions the tournament in 2041 as a highly commercialized experience, likening it to a theme park. He proposes features such as rapid entry passes, novel scoring variations like “mega honey deuces,” and premium food options priced around $55. The plan aims to boost fan engagement and revenue while transforming the event’s atmosphere.