I spent $220 on Google app ads. 60% of the installs were robots
A user reported spending $220 on Google app advertising, only to find that 60% of the resulting installations were from automated bots. The post highlights the prevalence of non‑human traffic in mobile app campaigns and raises concerns about ad spend efficiency and the reliability of install metrics on Google’s platform. This case underscores the need for better verification tools and stricter ad quality controls.