Crowd of 100,000 laps up relentless sensory experience as NFL woos Melbourne | Jack Snape
An NFL exhibition match in Melbourne in the city attracted a sell‑out crowd of around 100,000 spectators, delivering an intense, sensory‑rich atmosphere that organizers said felt distinct from typical AFL and cricket events at the venue. The opening ceremony’s energy was described as ‘incredible,’ highlighting the league’s efforts to expand its presence in the Australian market and generate local interest.