Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion
Woolworths raised the price of at least four everyday items while advertising a three‑month “Price Freeze” deal. An independent review found that the cost of chicken fillets, potatoes, donuts and other staples climbed during the promotion, suggesting the discount was not applied uniformly across products. The findings raise questions about the retailer’s pricing practices in Australia.