Ahead of Sabarimala pilgrimage season, TDB to ramp up Aravana production
The Tamil Nadu Tourism Development Board (TDB) plans to increase production of Aravana, a traditional drink, to build a buffer stock exceeding 4.5 million tins before the Sabarimala pilgrimage season starts in November. The move aims to meet expected demand from pilgrims traveling to the temple. The board will ramp up manufacturing and distribution accordingly.