Circus or spectacular? Either way, NFL’s exercise in cultural exchange has gripped Melbourne | Jack Snape
An NFL regular-season matchup between the San Francisco 49ers and Los Angeles Rams took place at Melbourne’s Melbourne Cricket Ground, drawing near‑sell‑out attendance. The event, billed as a cultural exchange, attracted a large local crowd and is being streamed to millions worldwide via Netflix. Organisers view the game as a step toward expanding American football’s international profile.