Karnataka turns to U.K. roadshows to revive declining NRI tourist footfall
Karnataka is launching roadshows in the United Kingdom to attract non‑resident Indians back to the state after a drop in tourist arrivals. The campaign, organized by the tourism department, showcases the region’s heritage, culture and investment opportunities, aiming to boost visitor numbers and encourage NRI engagement. Officials say the initiative will help revive the state’s tourism sector and support local businesses.