Running a bootstrapped SaaS for 20 years with my brother
Two brothers recount two decades of operating a self‑funded software‑as‑a‑service business. The article details how they built and maintained the company without external investment, emphasizing sustainable revenue, iterative product development, and direct customer engagement. It also shares the challenges they faced, the strategies that kept the venture viable, and the lessons learned from long‑term bootstrapped growth.