The secret behind Lula’s win in Brazil may be an ‘army’ – of social media creators
Analysts attribute Brazil President Luiz Inácio Lula’s electoral victory over Flávio Bolsonaro partly to a coordinated network of social‑media creators who amplified his message. Lula himself highlighted a revamped digital strategy that leveraged influencers and viral content to engage voters. The approach is seen as a modernized form of campaigning that helped shape public perception ahead of the election.