Why Sri Lanka’s tourism is thriving amid crises while Keralam struggles to regain lost ground despite its advantages
Sri Lanka’s tourism sector has rebounded strongly, with foreign visitor numbers now exceeding the levels recorded before the COVID‑19 pandemic despite ongoing global challenges. In contrast, India’s Kerala state, which offers comparable attractions, has struggled to recover, reaching only about 70 % of its pre‑pandemic arrivals. The divergent outcomes highlight differing recovery dynamics and underscores the importance of targeted marketing and infrastructure investment.