‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone
Australian striker Cristian Volpato has become the newest athlete to commercialise a ‘synthetic twin’, an AI-generated avatar that can appear in media and endorsements. The move reflects a growing trend of sports figures seeking to own and profit from their digital likenesses as AI tools become more prevalent. Clubs and brands are negotiating rights deals to manage these virtual representations.