‘Halloweenmas’: how the spooky one-nighter turned into a month-long spectacular
A growing trend dubbed ‘Halloweenmas’ stretches the traditional Halloween celebration into a month‑long series of themed events. Participants host costume parties, exchange small gifts, and decorate homes with spooky ornaments, positioning the season as a low‑cost, low‑stress alternative to Christmas. Retailers have begun offering related merchandise, while social media amplifies the festive momentum through online communities in 2024.