Shein outsells British rival Asos as UK revenue hits £2.58bn
Chinese fast‑fashion platform Shein reported UK sales of £2.58 billion, a 26 percent increase, overtaking British competitor ASOS in revenue. The growth highlights the impact of a customs exemption that allows low‑value parcels to enter Britain without duties, a policy Shein has benefited from. Analysts note the figure underscores Shein’s expanding market share in the UK overall and significantly.