‘If a sibling uses skin-lightening product, you may be more likely to use one too’: How family influence, culture & access fuel colourism
The article discusses how family members' use of skin‑lightening products can increase the likelihood that others in the household also use them. It examines cultural norms, societal pressure, and availability of such products as drivers of colourism in India. The piece cites research showing peer and sibling influence, and notes regulatory and awareness challenges for consumers.