Is Fury v Joshua about meritocratic sporting excellence or just algorithmic celebrity power? | Jonathan Liew
The Guardian’s Jonathan Liew examines the upcoming Tyson Fury‑Anthony Joshua clash, asking whether the bout reflects genuine sporting merit or is driven by algorithmic celebrity economics. He argues the fight lands at a sweet spot where commercial upside is high while competitive risk is low, suggesting promoters have engineered the matchup to maximise revenue rather than test athletic superiority.