McDonald’s sued for alleged antitrust violations by using AI tool to determine pricing for franchises
McDonald’s faces a lawsuit alleging it violated antitrust law by employing an artificial‑intelligence system through the company's centralized pricing platform to set menu prices for its franchisees. The complaint claims the tool enabled independently owned restaurants to share confidential pricing and sales data, facilitating coordinated pricing practices in multiple U.S. states. Plaintiffs seek damages and an injunction to stop the alleged collusion.