Misuse of AI is brands’ top reputational threat, new survey says
A new survey shows brands consider misuse of artificial intelligence their biggest reputational threat, overtaking other risks. The findings follow warnings from tech leaders that AI in the wrong hands could spark severe dangers such as nuclear conflict or bioweapon creation. Respondents said AI‑generated misinformation, deep‑fakes or biased outputs could damage trust, urging firms to adopt stronger governance.