Lidl GB’s sales soar by over 10%, helped by price cuts and Deluxe range
Lidl’s British division reported a sales rise of more than ten percent, driven by price cuts and its Deluxe product line. The growth let Lidl overtake Morrisons, becoming the fifth‑largest grocery chain in the United Kingdom. The chain, owned by Lidl Stiftung & Co., said the approach attracted cost‑conscious shoppers and significantly boosted market share.