Keralam seeks Sadya emoji, eyes global branding for traditional feast

Keralam seeks Sadya emoji, eyes global branding for traditional feast

Kerala Tourism has appealed to Apple’s new chief executive, John Ternus, who took the role on September 1, to add an emoji depicting the state’s traditional Sadya feast to iPhone keyboards. The request was posted on the department’s official social‑media account following a comment from Ternus, and is intended to promote global recognition of the cuisine.