Hyderabad’s Ganesh puja: Big on devotion, bigger on moolah
Hyderabad’s ten‑day Ganesh Chaturthi festival generates extensive economic activity, spanning flower vendors, audio equipment rentals, crane services and high‑value laddu auctions. Organisers incur significant costs while contracts, wages and public spending support the celebrations from initial setup through immersion. Journalist Siddharth Kumar Singh details how the event sustains a broad network of businesses, workers and government agencies.